Corona, CA, September 30, 2011 - Lucas Oil Products, Inc - the fastest growing Oil products company in the world announced today that it has purchased control of cable TV Network MAVTV as part of its ongoing expansion program. Lucas Oil will make a significant financial investment in MAVTV and has plans underway to improve both the quality of the programming and the value of the Network.
Lucas Oil has been one of MAVTV's key shareholders and strategic partners since their initial investment in the network in 2008. MAVTV now joins the Lucas Oil Studio family of programming which already produces more than 350 Hours of Motorsports and Lifestyle television programming annually.
According to Bob Patison, Executive Vice President, Lucas Oil Products, Inc., "For MAVTV we're focusing on three main areas including significant programming buys from major studios, exclusive new programming and an aggressive marketing campaign to improve consumer awareness."
MAVTV and the National Cable Television Cooperative (NCTC) have executed a long-term affiliation agreement. The deal includes provisions for high definition, standard definition, and VOD services.
MAVTV is already carried by 7 of the top 10 distributors and is available to nearly 40 million homes. NCTC and its membership of nearly 1,000 strong represent an enormous opportunity for MAVTV to expand its reach.
While some NCTC members already carry the male skewing network through prior carriage agreements, there remains incredible distribution potential across the millions of subscribers represented by NCTC.
Fight fans, get ready: because Wednesday, September 22, MMA H.E.A.T. will be making the jump from online syndication to the up-and-coming national cable network MAVTV.
Celebrating Heart, Endurance, Aggression and Technique both in the cage and in entertainment, MMA H.E.A.T. is a half-hour show for fans of mixed martial arts, combat sports and pop culture. With her unique blend of journalism, hotness and humor, host Karyn Bryant brings you closer to the established stars and rising prospects in MMA, as well as the Hollywood celebs who love the sport.
To date, MMA H.E.A.T. has featured UFC superstars including Randy Couture, Chuck Liddell, Anderson Silva, Lyoto Machida and Rashad Evans. The Strikeforce roster has also been well represented, with appearances from Frank Shamrock, Fabricio Werdum, Dan Henderson, Jake Shields, Renato "Babalu" Sobral and Cung Le just to name a few.
Robert Stout had a full agenda going into the final Grand Am event of the season held at the Mid Ohio Sports Car Course last weekend.
For the first time in his young career he was competing in both the Rolex series behind the wheel of the #28 LG Motorsports MAVTV / ReadyLIFT Corvette in the GT class and his season long ride in the Continental Tire Sports Car Challenge Series GS category in the #62 Mitchum Motorsports Lucas Oil / Makita Tools / Fatheadz Eyewear / E3 Spark Plugs / Rockstar Energy Drink Chevrolet Camaro..
Stout first qualified the #62 car in GS, the field was 39 cars deep with everyone gunning for the pole. Unfortunately last minute cloud coverage and a drop in temperature would change everything. Stout still pulled off a starting position on the inside of row 7 but had his work cut out for him.
The 77 Lucas Oil MAV-TV heads to the southernmost location in the USA on November 6 for the week-long racing events at the 31st Annual World Championships in Key West by Superboat International. Key West is a family playground with powder-like beaches, scuba diving off the coral reefs, tropical gardens, exquisite hotels and eclectic restaurants.
This year the 77 Lucas Oil MAV-TV throttle man Nigel Hook and driver Michael Silfverberg are racing in their own boat brand, the newly designed 48' SilverHook (www.SilverHook.com). They will be gunning to win the Super Vee Extreme World Championship in Key West, racing against the biggest and baddest ocean mono-hulls in the world. The competition will be fierce with teams arriving from the UK, Ukraine, Australia and Italy.